client: academic timeline: 4 weeks challenge: to develop a line of pet food products aimed at satisfying a unique target market solution: nōsh it is a premium pet food line that eliminates the grains, rendered meats, and other unhealthy fillers that plague most pet food today. The brand aims to serve those pet owners who are health-conscious themselves, and want the same for their furry friends. As the push toward transparency and honesty within our food production grows, nōsh it emerges into the pet food market with an equal fervor.
client: academic timeline: 4 weeks challenge: to create a series of commemorative stamps and supporting materials for the U.S. Postal Service solution: As we learn more about the effects of colony collapse disorder, it becomes increasingly pertinent that people understand the role of bees in our society. This special stamp release by the USPS explores a few of the many types of bees important to American agriculture. Each stamp features a different bee species, along with one crop they are responsible for pollinating. The series aims to educate people on the necessity of bee security, while still maintaining value as a collectible item.
client:FHSU Student Government Association timeline: 8 weeks challenge: to redevelop the SGA’s online presence into a functional, organized, and responsive website solution: Cluttered menus, an unfriendly interface, and a difficult publishing platform were major flaws of the original fhsustudents.org, so SGA and I worked to create a new website that served the students as it was always meant to. The content of the site was reorganized into an easily navigated main menu with clear and intuitive hierarchy. It was also designed with mobile in mind, with a completely responsive layout that utilizes a collapsed menu and condensed visual elements.
client: academic timeline: 4 weeks challenge: to design a series of five posters for the American Democracy Project Poster Exhibition, each in a different historical style, that also address a current social or political issue solution: In these posters, I chose to cover an array of issues in varying degrees of acuteness, from government involvement to mental health stigma to adoption. The posters are each tied conceptually to the style that was utilized.
client: academic timeline: 4 weeks challenge: to create a new concept for a board game that incorporates the traditional gameplay of chutes and ladders solution: One of the first constraints presented on this project was to avoid creating a vertical game—it's awkward to play around, you can't see where the other players are, etc. Naturally, I decided that limitations are just challenges, if you're stubborn enough. I created Devils Tower (there's no apostrophe, I promise) after the natural monument of the same name, and sought to solve all the addressed issues of a vertical board game. Players must ascend the tower to reach the top, collect their horns, and climb back down. However, some levels have arrows that force the player to move up or down a number of spaces—which, depending on whether the player is ascending or descending, can be a stroke of luck or a major setback. The action of splitting the structure to insert your totem ensures your player is always visible from any side, and eliminates any need for awkwardly reaching around the game. Sturdiness was not an issue either, as the weighty material and solid base create a tower (nearly) as sound as the monolith from which it is inspired.
client: academic timeline: 4 weeks challenge: to draw inspiration from a designer we had researched thoroughly in our studies, and redesign an existing album while relating that designer's style to the music solution:This collector’s edition of lo-fi rock band Tennis’ sophomore album Young & Old visually explores the concepts presented in the album through a series of geophysical journeys. The design takes inspiration from prolific designer Charles Anderson, who has an appreciation for nostalgia and ephemera, as well as exploration and experimentation, equal to the band’s. A die-cut sleeve opens the journey of the cd, serving as a nod to Tennis' past while also showing a glimpse of the path that the cd will follow.